- Trust Factor: 84% of people trust online reviews as much as personal recommendations

- Influence on Decisions: 90% of consumers read reviews before making a purchase decision

- Sales Impact: Positive reviews can lead to a 31% increase in sales

- Customer Expectations: 68% of customers are willing to pay up to 15% more for the same product or service if they are assured they will have a better experience

- Reputation Management: A single negative review can cost a business about 30 customers